SLOWEAR WINDOW DISPLAY 2012
Where: Beirut, Lebanon
Materials: Buttons, strung and suspended.
The Brief: The Italian clothing brand asked me to create a winter window display that complimented their brand identity and attracted customers to view their winter collection.
The Solution: Slowear’s brand is deeply routed in principles of the slow clothes movement, so I wanted to use minimal materials to create the essence of winter. I did this by creating the illusion of snow using only white buttons. The end result was a subtle installation that provoked customers to take a closer look.
